sub Experience Design, Product Design, & Business Usability 

Business Experience Design

Making the world more fun

bookmarkFree Course is the melting pot of Strategy Consulting, Product Design, and User Experience. It's a free web book and online course especially for Business Leaders, Start-up Founders and all people who design, market and sell products. Enjoy your learning! Sincerely, Robert Matthees

"We're no longer in the business of selling products; we're in the business of selling experiences." (Brad Rencher )

Creative People designing Business

"The total experience of a product covers much more than its usability: aesthetics, pleasure, and fun play critically important roles. [...] The best products do not always succeed. Brilliant new technologies might take decades to become accepted. To understand products, it is not enough to understand design or technology: it is critical to understand business." (Don Norman )

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