Business Experience Design

Making the world more fun

bookmarkClick here is the melting pot of Business Consulting, Product Design, and User Experience. It's a free web book and I am constantly working on its modules. Sincerely, Robert Matthees

"We're no longer in the business of selling products; we're in the business of selling experiences." (Brad Rencher )

Creative People designing Business

"The total experience of a product covers much more than its usability: aesthetics, pleasure, and fun play critically important roles. [...] The best products do not always succeed. Brilliant new technologies might take decades to become accepted. To understand products, it is not enough to understand design or technology: it is critical to understand business." (Don Norman )

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